NIKE PRIVACY POLICY AND COOKIE POLICY (EUROPE)

This privacy policy (“Policy”) describes the personal data collected or generated (processed) when you use Nike’s websites (the “Sites”), for example Nike.com and Nikeplus.nike.com, and Nike’s mobile applications (our “Apps”). This Policy describes the types of personal data collected when you use our Sites and Apps and how your personal data is used, shared and protected. It also explains the choices you have relating to your personal data and how you can contact us.

WHO is Responsible for the Processing of Your Personal Data?

The Nike entity responsible for the processing of your personal data will depend on how you interact with our Sites and Apps and where you are located in the world.

The relevant Nike affiliate(s) and Nike, Inc. are referred to as “Nike” or “we”. Please review our List of Local Entities for the name of the Nike entity responsible and appropriate contact information.

WHAT Personal Data We Collect and WHEN

We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, request to receive communications, create an account, participate in our events or contests, or interact with our Sites or use our Apps.  This personal data includes your:

We use additional personal data in order to enable particular features within our Sites and Apps or services.  For example, we request access to your phone’s geolocation data in order to log your run route, or request access to your social network credentials in order to post content from an App to a social network.  This personal data includes your:

When interacting with our Sites and Apps, data is automatically collected and shared with Nike by the technology platforms providing the experience.  For example your web browser or mobile device may share certain data with Nike as those devices interact with Nike’s Sites or Apps.   More information about these practices is included in the Cookies and Pixel Tags section below.  This data includes:

Tools to Manage What We Collect

When using our Apps, we also inform you about our collection through standard permissions in app stores, mobile operating systems, and in the App experience. We also prompt you for your consent where necessary.

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of information.  For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing.  We encourage you to familiarize yourself with and use the tools available on your devices.   

 

WHY and HOW We Use (Process) Your Personal Data

We use the personal data we collect from you in the following ways:

To Provide the Features of the Sites, Apps, and Services You Request

When you use our Sites and Apps, we will use your data to provide the product or service you have selected.  For example, if you make a purchase on Nike.com, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion.

If you use our Apps to track your fitness activity or physical characteristics, we will collect this data and store it so that you can review it in the App.   Your fitness activity data may include data you enter about your activity as well as data collected by your device during the course of your activity such as location data and movement data.  We may use this activity data to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the App.

In many cases, to use particular features within our Sites, Apps, and services you may need to provide Nike with additional data or additional consent to use particular data in a certain way.  For example, to use the heart rate tracking features of our Apps, you may need to connect a heart rate monitoring device to the experience; to share content on social media, you may be required to provide your social media account credentials.

 

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes 

When you create a Nike user account, we may use the information you provide as well as information from other Nike sources, such as your use of Nike’s Sites and Apps, your visits to or purchases made in Nike stores, your participation in Nike events and contests (possibly through other Nike affiliates) to send you personalized communications on products and services that may be interesting for you.

 

To Operate, Improve and Maintain our Business, Products and Services

 

We may use the data you provide to us to operate our business.  For example, when you make a purchase, we may use that information for accounting, auditing and other internal functions.  As another example, we may use data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites and Apps.

 

To Protect Our or Others' Rights, Property or Safety 

We may also use data about how you use our Sites and Apps to prevent or detect fraud, abuse, illegal uses and violations of our Terms of Use and to comply with court orders, governmental request or applicable law.

 

For General Research and Analysis Purposes

We use data about how our visitors use our Sites, Apps and Services to understand customer behavior or preferences.  For example, we may use information about how visitors to Nike.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.

  

Use (Processing) of Fitness Activity and Physical Characteristic Data

As discussed above, Nike may collect data about your fitness activity or your physical characteristics in order to provide our Apps and other services.  Because of this intimate nature of this data, we strive to provide you with clear information about how this data will be used.  As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike’s internal policies, obtain your consent for use. 

 

Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

 

SHARING of Your Personal Data

Nike’s Sharing

Nike shares your personal data with:

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation). 

 

Your Sharing

When you use certain social features on our Sites or Apps, you can create a public profile that may include information such as your screen name, profile picture and hometown.  You can also share content with your friends or the public, including information about your Nike activity.  We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.

 

PROTECTION and MANAGEMENT of your Personal Data

Some of the data recipients with whom Nike shares your personal data may be located in countries other than the country in which your personal data originally was collected.  The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the USA, we will protect that information as described in this Policy and in compliance with applicable law.

If you are located in the European Economic Area (“EEA”) or Switzerland, we take measures to comply with applicable legal requirements and ensure adequate protection for the transfer of personal data to recipients in countries outside of the EEA or Switzerland.

To modify your (email or sms) subscriptions or to opt-out of receiving Nike communication, please modify your preferences in the "view or change my profile" section of our Sites.   You can also contact us to exercise your rights of access, modification and deletion or to object to the processing of your personal data via the contact details in the “Question and Feedback” section below or by sending an email to privacy@nike.com.

 

COOKIES and Pixel Tags

Nike receives and records information, which may include personal data, from your browser when you use our Sites. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.

Third parties may also collect information via Sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided below.

We use cookies and pixel tags to track our customer's usage of the Sites and to understand our customer's preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about site traffic and site interaction, to identify trends and obtain statistics so that we can improve our Sites. There are generally three categories of cookies used on our Sites:

You can always change your preference by visiting the "Cookie Settings" at the bottom of each page of our Sites.

For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Sites or otherwise), we recommend installing a web browser plugin built for this purpose.  You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Sites and Apps more efficient and some of our services will not function properly.

 

USING Nike Sites and Apps with Third-Party Products and Services

Our Sites and Apps allow you to interact with a wide variety of other digital products and services.  For example, our Sites and Apps can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services. 

If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies.  For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there. 

Our Sites and Apps may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.

 

CHANGES to our Privacy Policy

Applicable law and our practices change over time. If we decide to update our Policy, we will post the changes on our Sites and Apps. We strongly encourage you to read our Policy and regularly check for any changes. This Policy was last modified in January 2016.

 

QUESTIONS and Feedback

We welcome questions, comments, and concerns about our Policy and privacy practices. If you wish to provide any feedback or if you have questions or concerns, please contact Consumer Services/Privacy at Nike Retail B.V Colosseum 1, 1213NL The Netherlands, send us an email at privacy@nike.com or click here.