NIKE CANADA PRIVACY POLICY

Last Updated: May 7, 2025

 

This Privacy Policy describes how Nike, Inc. and its affiliates (referred to as “Nike”, “our”, “we” or “us” in this Policy) collect, use, share, and protect your personal information, what choices you have relating to your personal information, and how you can contact us.  This Privacy Policy is intended for Canadian residents visiting our stores, online services or Platform from Canada.

 

CONTENTS

 

Scope of this Privacy Policy

This Privacy Policy (“Policy”) applies to the personal information that Nike, Inc. and its affiliates (collectively, “Nike”) collect and process when Canadian residents interact with us as customers while in Canada, including when interacting with our websites (including https://www.nike.com/ca/) ( “Sites”), digital experiences, mobile apps, stores, online or offline events, promotions, or one of our other products or services, all of which are part of Nike’s platform (“Platform”), and which direct to this Privacy Policy. This Policy also applies to the personal information that Nike processes when you subscribe to receive marketing communications from us, communicate with us or engage with us via our Platform, or participate in contests, sweepstakes, and surveys.

 

The Nike entity responsible for the processing of personal information will depend on how you interact with our Sites and Platform. The relevant Nike affiliate(s) and Nike, Inc. Are referred to as "Nike" or "we." Please review our List of Local Entities for the name of the responsible Nike entity.

 

Nike may provide you with additional privacy notices that will apply to certain personal information collected and processed by us. For example, we may provide additional notice to provide more specific information if you choose to take advantage of a particular partner promotion, or, depending on your device settings, we may send a mobile application notification prompt seeking your permission to access a device feature. 

 

Please note that this Policy does not apply to your personal information if you work for us as an employee or independent contractor, apply for a job at Nike, or interact with third party partners or websites that are linked to or accessible from Nike’s Platform.

 

By accessing, visiting, or using our Platform, you acknowledge that the collection and use of your personal information will be made in accordance with this Privacy Policy and our Terms of Use, available here. If you do not feel comfortable with any part of this Privacy Policy, please discontinue use of the Platform immediately.

Personal Information We Collect

Nike collects personal information directly from you, automatically when you use our Platform or interact with us, and from third parties. The definition of “personal information” depends on the applicable law of where you reside. For purposes of this Policy, “personal information” means information that directly or indirectly allows a person to be identified.  This does not include aggregated or de-identified information that is maintained in a form that cannot reasonably be used to infer information about, or otherwise be linked to, a particular individual.

 

Personal Information Collected Directly from You. We ask you for certain personal information to provide you with the products or services you request. The personal information we collect from you depends on how you interact with us or use our Platform. This personal information includes your:

 

 

Personal Information We Derive or Collect Automatically. We and our third-party service providers automatically collect personal information related to your use of our Platform and interactions with us and others, including when you enable certain features within our Platform. This information includes:

 

 

Personal Information from Third Parties. We may collect personal information about you from third party sources, including when you use our Platform with third party products and sources. This includes:

 

 

Third-party products and services may control the information they collect and share about you. For information about how these third parties may use and disclose your information, please consult their respective privacy policies.

How and Why We Use Your Information

Nike collects, uses, discloses, and otherwise processes the personal information we collect for the following business and commercial purposes:

 

 

If you use our Platform to track your fitness activity or physical characteristics, we will collect this personal information and store it so that you can review it in the Platform. Your fitness activity information may include information you enter about your activity or data collected by your device during your activity such as location and movement information. We may use this activity information to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the Platform.

 

In many cases, to use particular features within our Platform you may need to provide Nike with additional information or additional consent to use particular information in a certain way. For example, to use the heart rate tracking features of our Platform, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.

 

 

Except for fitness and activity information (including Workout Info, defined below), we may use the information that you provide to us as well as information from other Nike products or services, such as your use of Nike’s Platform, to personalize communications and advertisements regarding our products and services that may be of interest to you. This may include information collected from your interactions with our Platform that are associated with your account across devices. For more information about how we use your fitness and activity information, see “Use of Fitness and Activity Information” below.

 

We may also use information for event planning and management, including registration, attendance, connecting you with other event attendees, and contacting you about relevant events and services.

 

 

We also use information for other research and analytical purposes, such as to evaluate and improve our Platform and business operations, to develop services and features, and for internal quality control and training purposes. For example, we may use information about how consumers engage with Nike.ca to search for and find products, to better understand the best ways to organize and present product offerings in our storefront.

 

 

As described in Section 4 below, we also use personal information to consider and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings, and as related to the administration of our general business, accounting, auditing, compliance, recordkeeping, legal and other internal functions.

 

 

Cross-Border Data Transfers.  This Privacy Policy only applies to residents of Canada.  If you are a resident of another country, please see the applicable Nike Privacy Policy and Terms of Use that is specific to your jurisdiction, which is generally available on the local version of the Nike website or mobile application that you are using. 

 

Please note as well that when you use our Platform, your personal information may be accessed or transferred outside of Canada, such as to the United States or another jurisdiction where Nike, our affiliates, or our service providers maintain facilities or data storage.  Such countries or jurisdictions may have data protection laws that are less protective than the laws of the jurisdiction in which you reside. For these transfers, we rely on appropriate safeguards as permitted under applicable law and standards. If you do not want your information transferred to, processed, accessed, or maintained outside of Canada, please understand that you may not be able to order products from the Platform and you should cease accessing or using our Platform services.

 

HOW WE DISCLOSE AND SHARE PERSONAL INFORMATION

Nike may disclose and share personal information we collect with the following types of entities and recipients:

 

 

Corporate transactions and potential buyers (and their agents and advisors). We may disclose your personal information with actual or potential buyers (and their agents and advisors) in connection with any actual or proposed purchase, merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, provided that we inform the buyer or transferee that it must use your personal information only for the purposes disclosed in this Privacy Policy.

 

With your consent. We may disclose your personal information to any other third party where you have provided your consent. 

Your Sharing

When you use certain social features on our Platform, you can make your profile public that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including product reviews and information about your Nike activity. This content, including any information that you post to our Platform, will be visible to other users of the Platform. We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.

Protection of Personal Information

We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, that are intended to protect your personal information. Please be aware that despite our efforts, no data security measures can guarantee security. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

 

We also strongly recommend that you do not share your password with others or re-use passwords on our Platform that you use on other sites or apps, as doing so increases the likelihood of your being the victim of a credential stuffing attack or other malicious cyber behavior. If you feel that the security of your Nike Member account or personal information has been compromised, please immediately contact us as described below.

Retention of Personal Information

We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Policy or as disclosed to you at the time of collection, unless otherwise required or permitted by law. For example, we keep your account profile information for as long as you keep your Nike account, but we may keep your purchase history longer to comply with our legal, tax, accounting and recordkeeping obligations, administer applicable returns and warranty programs, and for research, development and safety purposes, as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims or comply with legal obligations. Click here to learn more about retention of Nike Member data, including after periods of inactivity. 

Managing Your Privacy Rights and Choices

Privacy Rights and Choices. You may have certain rights identified below under applicable laws where you reside with respect to your personal information. In the absence of such a requirement, we have full discretion in choosing whether to voluntarily provide you with some or all of those rights regardless of the Canadian province or territory in which you reside.

 

Depending upon the applicable law, the provision of your privacy rights or choices may be denied, such as: (a) when denial is required or permitted by law; (b) when granting access would have a negative impact on another's privacy; (c) where information is covered by solicitor-client privilege or would reveal confidential commercial or security-related information; (d) honoring the request would be prohibitively costly to provide; or (e) to protect our rights and properties.

 

The privacy rights or choices you may have include the following:

 

Please note that residents of Quebec may request that a copy of any computerized personal information they provided to us be communicated to the requester or a third-party organization in a structured and commonly used format, subject to certain limits. 

 

Exercising your Rights and Choices. You may submit privacy rights requests and manage your privacy choices in several ways.  You may submit a request at any time via our Nike Privacy Webform, available here.  In relation to online behavioural advertising, please see the “About Cookies and Similar Technologies” section below to learn how to opt-in or opt-out of the use of your personal information for analytics and personalized advertising purposes, including through the “Privacy and Cookie Settings” link available in our websites’ footer. You may also correspond with us as described in the “Contact Us” section below.

 

Verification.  Please note that, in order to honor your access or deletion request, for your protection we must first verify that you are who you say you are.  We will verify your request either through a message sent to the email address associated with your account (so you must have access to this email account) or by asking you to provide information matching what we have for you within our systems. We will process your request based upon the personal information in our records that is linked or reasonably linkable to the information provided in your request. In some cases, we may request additional information to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor.

 

Denials and Appeals. If we deny your request, we will notify you and provide our reasons for the denial and instructions regarding the rights you may have under applicable laws to appeal the decision. If the appeal is denied, we will notify you of your rights under applicable laws dispute our denial or to submit a complaint.

 

Additional Choices and Consumer Controls.  In addition to the access, correction and deletion rights or choices described above, Nike offers other options and means for you to control the processing or use of your personal information.  These include the following:

 

About Cookies and Similar Technologies

Nike, our service providers and third parties collect information, which may include personal information, from your browser, devices, or apps when you use our Platform using a variety of methods, such as cookies, pixel tags, identifiers for mobile devices, and other similar technologies. The information collected by these cookies and similar technologies may include your: IP address; unique cookie identifier and information obtained through cookies; unique device identifier and device type; domain, browser type and language, operating system, and system settings; country and time zone; previously visited websites; information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and access times and referring URLs.

 

We use cookies and similar technologies to analyze and understand how you access, use, and interact with our Platform and our consumer’s preferences (such as country and language choices), as well as to assess, secure, protect, optimize, and improve the performance of our Platform. This enables us to provide services to our consumers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about Platform traffic and interaction, to conduct analytics, identify trends and obtain statistics so that we can improve our Platform. We also use cookies and similar technologies to target advertising and content across our Platform and third-party sites and services.

 

Third-Party Technologies and Services. Some of the cookies and similar technologies we use are operated by third party companies. We use third-party services, such as Google Analytics and its advertising products, such as Google Signals and Google Ads, that may collect usage data (using cookies, pixel tags and similar tools) about our Platform to provide us with reports and metrics that help us to evaluate usage of our Platform, improve performance and user experiences, and serve relevant advertising to you. We also use third-party technologies and services, such as reCAPTCHA, to support the security of our Platform and protect against fraud and abuse.  In some cases, the processing of this data is subject to these third parties’ privacy policies (for example, for Google Analytics, see Google’s Privacy & Terms and the Google Analytics Opt-out Browser Add-on (link), and for reCAPTCHA see Google’s Privacy Policy).

You may see our ads on other websites, such as our partner’s websites, because we use third-party ad services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This data collection takes place both on our Platform and on third-party websites and apps that participate in these ad services.

 

 

Please note that opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or ‘contextual’ ads on our Platform. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

 

 

Do Not Track. Please note that we do not recognize or respond to any signal which your browser might transmit through the “Do Not Track” feature your browser might have. If you wish to disable cookies on our Platform, you should not rely on any “Do Not Track” feature your browser might have.

 

Using the Nike Platform with Third-Party Products and Services

Our Platform allows you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services. 

 

If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there. 

 

Our Platform may provide links to other third-party websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.

 

Changes to Our Privacy Policy

Applicable law and our practices change over time. If we decide to update our Privacy Policy, we will post the changes on our Platform. If we materially change the way in which we process your personal information, we will provide you with prior notice as required by applicable law. We strongly encourage you to read our Privacy Policy and keep yourself informed of our practices.

 

Contact Us

We welcome questions, comments and concerns about our privacy policy and privacy practices.

 

If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal information, please use our Nike Privacy Webform. 

 

You may also contact Consumer Services (1.800.806.6453) or our Privacy Office at: Privacy Office, One Bowerman Dr., Beaverton, OR 97005, USA or send us an email at privacy@nike.com.

 

Our privacy officer for Canadian residents’ privacy requests and questions is the Vice President, Privacy, and can be reached at the email address above.