This privacy policy describes the personal data collected or generated (processed) when you interact with Nike through our websites (“Sites”), digital experiences, mobile applications, stores events, or one of our other products or services, all of which are part of Nike’s Platform (“Platform”). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us. In this privacy policy, our references to “personal data” mean “personal information” under the Privacy Act 1988 (Cth).
The Nike entity responsible for the processing of your personal data will depend on how you interact with Nike’s Platform and where you are located in the world. The relevant Nike entity is referred to as “Nike”, “our”, “we” or “us” in this privacy policy.
The Nike entities responsible for processing your personal data under this Privacy Policy are:
We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform. Additionally, when you request specific services in store, we may ask you to login to provide services that are then associated with your account (e.g. size, fit, preferences).
This personal data includes your:
We collect additional personal data from you to enable particular features within our Platform. For example, we request access to your phone’s location data to log your run route, your contacts to allow you to interact with your friends, your calendar to schedule a training plan or your social network credentials to post content from our Platform to a social network. This personal data includes your:
When interacting with our Platform, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies and Pixel Tags” section of this privacy policy below. This data includes:
We comply with local laws and do not allow children to register on our Platform when they are under the legal age limit of the country in which they reside. We will ask for parental consent for children participating in Nike experiences and events.
When using our Platform, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device.
In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.
We use your personal data in the following ways:
To Provide the Features of the Platform and Services You Request
When you use our Platform, we will use your personal data to provide the requested product or service. For example, if you make a purchase on Nike.com or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.
If you use our Platform to track your fitness activity or physical characteristics, we will collect this personal data and store it so that you can review it in the Platform. Your fitness activity data may include data you enter about your activity or data collected by your device during your activity such as location data and movement data. We may use this activity data to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the Platform.
In many cases, to use particular features within our Platform you may need to provide Nike with additional data or additional consent to use particular data in a certain way. For example, to use the heart rate tracking features of our Platform, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.
To Communicate Information about our Products, Services, Events and for Other Promotional Purposes
When you consent, we will send you marketing communications and news concerning Nike’s products, services, events and other promotions that may be of interest to you. You can opt-out at any time after you have given your consent.
Direct Marketing
If you are an existing customer of Nike (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Nike products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information.
Personalization
We may use the information that you provide to us as well as information from other Nike products or services - such as your use of Nike’s Platform, your visits to or purchases made in Nike stores, your participation in Nike events and contests - to personalize communications on products and services that may be interesting for you. In doing so, we may combine the information you provide to us with information that we create about your online activity, including internal insights and analysis.
To Operate, Improve and Maintain our Business, Products and Services
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform.
To Protect Our or Others' Rights, Property or Safety
We may also use personal data about how you use our Platform to prevent, detect or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.
For General Research and Analysis Purposes
We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how visitors to Nike.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.
Use (Processing) of Workout Info
As discussed above, Nike collects data about your fitness activity or your physical characteristics, together, “Workout Info”, to provide our services on our Platform. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike’s internal policies, will obtain your consent for use of your Workout Info. Click here to learn more.
Other Purposes
We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
Legal Grounds
To process your personal data, we rely on certain legal grounds, depending on how you interact with our Platform.
Nike’s Sharing
Nike shares your personal data with:
We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).
Your Sharing
When you use certain social features on our Platform, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your Nike activity. We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.
Encryption & Security
We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the safety of your personal data.
International Transfers of your Personal Data
The personal data we collect (or process) in the context of our Platform will be stored in the USA and other countries. Some of the data recipients with whom Nike shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the USA, we will protect that personal data as described in this privacy policy and in compliance with applicable law.
We use a variety of measures to ensure that your personal data receives adequate protection in accordance with data protection rules. Where personal data is transferred within Nike, we use an intragroup data transfer agreement.
Retention of your Personal Data
Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).
You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability) and to have this information transmitted to another company; (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.
If you like would to request a copy of your personal data or exercise any of your other rights, please email us at privacy@nike.com.
Opting Out of Direct Marketing
If you have a Nike account, you can opt-out of receiving Nike’s marketing communications by modifying your preferences in the "My Account->Account Settings" section of our Platform. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message. You can also contact us using the contact details in the “Question and Feedback” section below.
Nike, our service providers and third parties collect information, which may include personal information, from your browser, devices, or apps when you use our Platform using a variety of methods, such as cookies, pixel tags, identifiers for mobile devices, and other similar technologies. The information collected by these cookies and similar technologies may include your: IP address; unique cookie identifier and information obtained through cookies; unique device identifier and device type; domain, browser type and language, operating system, and system settings; country and time zone; previously visited websites; information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and access times and referring URLs.
We use cookies and similar technologies to analyze and understand how you access, use, and interact with our Platform and our consumer’s preferences (such as country and language choices), as well as to assess, secure, protect, optimize, and improve the performance of our Platform. This enables us to provide services to our consumers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about Platform traffic and interaction, to conduct analytics, identify trends and obtain statistics so that we can improve our Platform. We also use cookies and similar technologies to target advertising and content across our Platform and third-party sites and services.
Third-Party Technologies and Services. Some of the cookies and similar technologies we use are operated by third party companies. We use third-party services, such as Google Analytics and its advertising products, such as Google Signals and Google Ads, that may collect usage data (using cookies, pixel tags and similar tools) about our Platform to provide us with reports and metrics that help us to evaluate usage of our Platform, improve performance and user experiences, and serve relevant advertising to you. We also use third-party technologies and services, such as reCAPTCHA, to support the security of our Platform and protect against fraud and abuse. In some cases, the processing of this data is subject to these third parties’ privacy policies (for example, for Google Analytics, see Google’s Privacy & Terms and for reCAPTCHA see Google’s Privacy Policy).
You may see our ads on other websites, such as our partner’s websites, because we use third-party ad services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This data collection takes place both on our Platform and on third-party websites and apps that participate in these ad services.
Managing Your Cookie Preferences. We make available several ways for you to manage your cookies within our Platform. Many of these are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Platform; in addition, if you delete or block cookies, you may need to reapply these preferences. Further, opting out of cookies and advertising as discussed below does not mean that you will no longer receive advertising content from us. You may continue to receive generic or contextual ads from us.
Our Platform allow you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.
If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there.
Our Platform may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Platform. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in April 9, 2025.
We welcome questions, comments, and concerns about our privacy policy and privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us via: (i) the “Contact Us” section of our website; or (ii) an email to privacy@nike.com; or (iii) our Privacy Office at: Nike Privacy Office, NIKE, Inc., One Bowerman Drive, Beaverton, OR 97225, United States of America.
If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner.