Last Updated: March 15, 2023
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Nike may provide you with additional privacy notices that will apply to certain personal information collected and processed by us. For example, we may provide additional notice to provide more specific information if you choose to take advantage of a particular partner promotion. This Policy does not apply to your personal information if you work for us as an employee or independent contractor, apply for a job at Nike, or interact with third party partners or websites that are linked to or accessible from Nike’s Platform.
Nike collects personal information directly from you, automatically when you use our Platform or interact with us, and from third parties. The definition of “personal information” depends on the applicable law of where you reside. For purposes of this policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household. This does not include aggregated or de-identified information that is maintained in a form that cannot reasonably be used to infer information about, or otherwise be linked to, a particular individual or household.
We ask you for certain personal information to provide you with the products or services you request. The personal information we collect from you depends on how you interact with us or use our Platform. This personal information includes your:
We and our third-party service providers automatically collect personal information related to your use of our Platform and interactions with us and others, including when you enable certain features within our Platform. This information includes:
We may collect personal information about you from third party sources, including when you use our Platform with third party products and sources. This includes:
Third-party products and services may control the information they collect and share about you. For information about how these third parties may use and disclose your information, please consult their respective privacy policies.
Nike collects, uses, discloses, and otherwise processes the personal information we collect for the following business and commercial purposes:
4. How We Disclose and Share Personal Information
Nike may disclose and share personal information we collect with the following types of entities and recipients:
When you use certain social features on our Platform, you can make your profile public that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including product reviews and information about your Nike activity. This content, including any information that you post to our Platform, will be available to other users of the Platform. We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.
We do not knowingly collect personal information online from children under the age of 13.
If you’re a parent or guardian and you believe we have collected your child’s information, please contact us at firstname.lastname@example.org.
We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, that are intended to protect your personal information. Please be aware that despite our efforts, no data security measures can guarantee security. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Policy or disclosed to you at the time of collection, unless otherwise required or permitted by law. For example, we keep your account profile information for as long as you keep your Nike account, but we may keep your purchase history longer to comply with our legal, tax, accounting and recordkeeping obligations, administer applicable returns and warranty programs, and for research, development and safety purposes, as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims or comply with legal obligations. Click here to learn more.
You may have certain rights identified below under applicable laws of where you reside with respect to your personal information. We have full discretion in choosing to voluntarily provide you with some or all of those rights regardless of the state in which you reside. Please refer to Additional State-Specific Information to determine the rights you have in the state you reside.
Depending upon the applicable law, access to your rights may be denied, such as: (a) when denial is required or permitted by law; (b) when granting access would have a negative impact on another's privacy; or (c) to protect our rights and properties.
The privacy rights you may have include the following:
You may submit privacy rights requests and manage your privacy choices in several ways.
You may request to access your personal information (both the categories of data we collect, which is laid out in this policy, and specific pieces of information), obtain an electronic copy of your personal information, correct your personal information if it is incomplete or inaccurate, or delete or restrict sharing of your personal information in certain circumstances, as provided by applicable law.
If you have a Nike account, you can opt-out of receiving Nike’s email or SMS marketing via the "Communication Preferences" section in your Nike.com account settings. Alternatively, you can opt-out by following the opt-out or unsubscribe instructions in the message or by contacting us. Contact details are in the Questions, Feedback and Metrics section below.
There are several ways that you can manage your preferences for cookies and advertising by us and on our websites. You can review or change your preferences for most cookies and tags on our websites, other than those that are necessary for operation and functionality, by adjusting your cookie settings in your browser. These preferences are browser and device specific, so you will need to set your preferences for each browser and device you use, and if you subsequently delete or block cookies, you may need to reapply these settings. Learn more by reviewing the About Cookies and Similar Technologies section below.
We share your personal information with third parties (such as marketing and advertising networks and social platforms) for targeted advertising. These types of disclosures of your personal information may be deemed a “sale” or “sharing” of your personal information under applicable privacy laws. However, Nike does not disclose, sell, share, or rent your personal information for money or compensation.
You may opt out of targeted advertising by clicking “Your Privacy Choices” in the footer of our website or by accessing the Privacy & Cookies page. Your choice is linked to your privacy preferences in your Member account’s Privacy & Cookies page. Opting-out of sharing for targeted advertising will also opt you out of all advertising settings in your Privacy & Cookies page. Note, you can opt-in to targeted advertising again by either: (a) enabling targeted advertising through the “Your Privacy Choices” page; or (b) enabling “Behavioral Advertising” or “Profile-Based Advertising” through the Privacy & Cookies page. If you opt-in again, your personal information will be shared with third-party partners for targeted advertising purposes. If you opt-out as a guest, your preferences will only apply to the device or browser where you made the selection. To have your preferences apply across all Nike apps and devices, sign-in to make your selection. You can also opt-out by emailing us at email@example.com.
You can update certain personal information, like your email, address, and phone number, by logging in and updating it through your Nike Member account settings.
You can request removal of content you have posted on the Platform, but please note that removal may not encompass all possible locations, for example, back-ups or sharing by other users initiated prior to removal.
Nike uses your Workout Info to provide you with adaptive training plans, personalized product recommendations and special event invitations. You can opt-out of this use of your Workout Info in your account settings.
You can adjust how others may view your profile and account information and interact with you on the Platform by logging into your Nike account and adjusting your profile visibility settings.
When using our Platform, we also provide in time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or to send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device. Your web browser or mobile device platform may also provide additional tools to allow you to control when your device collects or shares certain categories of personal information. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your device.
For more information about our privacy practices and your privacy choices, you may contact us as set forth in the Questions, Feedback and Metrics section below.
Nike, our service providers and third parties collect information, which may include personal information, from your browser, devices, or apps when you use our Platform using a variety of methods, such as cookies, pixel tags, identifiers for mobile devices, and other similar technologies. The information collected by these cookies and similar technologies may include your: IP address; unique cookie identifier and information obtained through cookies; unique device identifier and device type; domain, browser type and language, operating system, and system settings; country and time zone; previously visited websites; information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and access times and referring URLs.
You may see our ads on other websites, such as our partner’s websites, because we use third-party ad services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This data collection takes place both on our Platform and on third-party websites and apps that participate in these ad services.
We make available several ways for you to manage your cookies within our Platform. Many of these are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Platform; in addition, if you delete or block cookies, you may need to reapply these preferences. Further, opting out of cookies and advertising as discussed below does not mean that you will no longer receive advertising content from us. You may continue to receive generic or contextual ads from us.
Some of our apps may include third-party advertising. You can adjust your advertising preferences on your mobile device at the device level. For example, turn off new app tracking requests, adjust your tracking preferences in iOS, visit Settings > Privacy & Security > Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.
You can also control how participating third-party ad companies use the information that they collect about your visits to our sites and your use of our mobile applications, and those of third parties, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance). You may also download the DAA AppChoices tool to help control interest-based advertising on apps on your mobile device. Please note that opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or ‘contextual’ ads on our Platform. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.
For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Platform or otherwise), we recommend installing a web browser plugin built for this purpose. Your browser may offer choices to manage your cookies, including blocking all or third-party cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser “Help” menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly.
Please note that we do not recognize or respond to any signal which your browser might transmit through the “Do Not Track” feature your browser might have. If you wish to disable cookies on our Platform, you should not rely on any “Do Not Track” feature your browser might have.
Our Platform allows you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.
If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there.
Our Platform may provide links to other third-party websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
You may also contact Consumer Services (1.800.806.6453) or our Privacy Office at: Privacy Office, One Bowerman Dr., Beaverton, OR 97005, USA or send us an email at firstname.lastname@example.org.
Metrics of consumer requests received in the United States are available here.
We collect the personal information detailed in the “Personal Information We Collect” section above. This information includes the following categories of personal information as defined under California law:
The personal information we process varies based upon our relationship and interactions with you. We may disclose the categories of personal information described above for the business purposes outlined in “How and Why We Use Personal Information.”The recipients to whom we may disclose your personal information (and that may have received such information during the last 12-months) for business purposes include: our affiliates and subsidiaries; order processing, fulfillment, shipping, and logistics vendors; payment processors and financial institutions; analytics and research vendors; information technology vendors; fraud prevention and security vendors; vendors supporting legal, compliance, accounting, audits and other internal functions; and certain marketing and advertising vendors.
We share your personal information with third parties (such as marketing and advertising networks and social platforms) for behavioral advertising or with other third-party partners in accordance with your privacy settings and/or consent. These types of disclosures of your personal information may be deemed a “sale” or “sharing” of your personal information under California privacy laws. California privacy laws define a “sale” as disclosing or making available personal information to a third party in exchange for monetary or other valuable consideration, and “sharing” broadly includes disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising or with affiliates and business partners. Nike does not disclose, sell, share, or rent your personal information to third parties in exchange for money or compensation. Further, we do not “sell” or “share” sensitive personal information, nor do we “sell” or “share” any personal information about individuals who we know are under the age of 16. Below is an overview of categories of third parties with whom we share your information and the categories of personal information they receive:
Categories of Third Parties
Categories of Personal Information
Advertising and Social Platforms and Networks
Third Party Partners Connected to Your Membership (in accordance with your privacy settings and/or your consent)
California residents have the following rights with respect to their personal information:
These rights are further detailed in Managing Your Privacy Rights and Choices above. California residents may exercise their privacy rights by following the instructions included in Exercising your Rights and Choices.
You can find information about the number of requests received in the United States and how we have responded to these requests by clicking here.
We offer consumers the ability to become a Nike Member, which provides certain perks, rewards, and exclusive offers. We may also provide consumers with price discounts and coupons, as well as access to programs, such as sweepstakes, contest, or other similar promotional campaigns. These programs may be considered “financial incentives” programs under California law.
Please follow the instructions provided here to opt-in to the financial incentive by becoming a Nike Member. For our other programs, follow the directions provided with the program announcement to learn the terms of such programs and opt-in.
When you sign up for one of these programs, we may ask you to provide your contact details (such as email address and/or phone number), collect information about your activities on our Platform and your purchases, and draw inferences about your preferences, and collect other categories of personal information about you. The value of your personal information to us is reasonably related to the value of the perks, rewards, exclusive offers and discounts, or other benefits that are provided as part of the applicable program. We estimate the value of personal information by considering factors, including but not limited to, expenses related to the collection, storage, and retention of personal information in the context of the program and the expenses related to the administration of the program. The overall value of personal information to us is depends on what offerings you take advantage of and whether you opt-out of any offerings.
Your participation in any financial incentive program is optional, and you may withdraw from the program at any time:
Under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us certain personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use. Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. To submit a “Shine the Light” request, call us at 1.800.806.6453 or email us at email@example.com, and include in your request a current California address and your attestation that you are a California resident. For more information about our privacy practices, you may contact us as set forth in Questions, Feedback and Metrics section above.
We collect the personal information detailed in the Personal Information We Collect section above.
The purposes for processing personal information are described under How and Why We Use Personal Information
We disclose and share your personal information as described under How We Disclose and Share Personal Information
We process and disclose the following categories of personal information for targeted advertising: identifiers, device information, online activity and browsing information, and inferences. We share each of these categories of personal information Advertising and Social Platforms and Networks.
Virginia residents have the following rights with respect to their personal information:
These rights are further detailed in Managing Your Privacy Rights and Choices above. Virginia residents may exercise their privacy rights by following the instructions included in Exercising your Rights and Choices.