This privacy policy (“Policy”) applies to the personal information that Nike Korea LLC (referred to as “Nike Korea”,“we”, “our”, or “us” in this Policy) collects, generates and processed when you interact with Nike Korea as a customer through Nike websites, including Nike.com/kr, digital experiences, mobile apps, stores, online or offline events, promotions or one of our other products or services, all of which are part of the “Platform”. It also explains how your personal information is used, shared and protected, what choices you have relating to your personal information and how you can contact us.
Nike Korea complies with all applicable laws and regulations regarding the protection of personal information, including the Personal Information Protection Act of the Republic of Korea (“PIPA”).
The Nike entity responsible for the processing of your personal information will depend on how you interact with the Platform and where you are located in the world. As to the Republic of Korea (“Korea”),
1. ITEMS of Personal Information to Be Processed
We collect and process certain personal information to provide you with the products or services you request.
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Basis for Collection: Personal Information Protection Act Article 15(1)(4) (Conclusion and performance of contract); Personal Information Protection Act Article 15(1)(1) (Consent) |
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Data Collected |
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Creating a Nike Membership |
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Information automatically generated upon creation of Nike Member account: |
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If you purchase Nike products on Nike.com or apps as a Nike Member:
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If you select to enroll to participate in our events or contests through the Platform as a Nike Member:
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Purchasing Nike products as a guest on Nike.com or apps:
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Contacting Nike customer service: |
*Depending on the nature of the inquiry, additional information may be collected to fulfill your request, including details of your inquiry; phone number, date of birth, order number (for order-related inquiries), delivery information (for delivery-related inquiries) or payment information (including name, billing address, payment type, and payment account number) (for payment-related inquiries) |
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Enrolling to participate as a guest in Nike events or contests through the Platform: |
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Interacting with the Platform:
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Basis for Collection: Personal Information Protection Act Article 15(1)(1) (Consent) |
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Data Collected |
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Creating a Nike Profile |
*Screen name will be created when you create your account, however, you may update it from your profile anytime.
**Payment type and abbreviated payment account number will be stored in your account when you enroll to purchase a launch product on SNKRS (on Nike.com) and when you purchase a product on our apps. Full payment account information is stored securely through Nike’s payment processing provider. You may delete your payment information from your profile anytime if you are not selected to purchase the product, or after the completion of purchase.
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If you utilize a location-specific feature or capability, such as a SNKRS Stash product unlock event, :
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If you select to use particular features within the Platform or services other than above: |
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2. PURPOSE of Use of Personal Information
We process your personal information for the following purposes:
To provide the features of the Platform and services or products you request
To communicate information about our products, services, and events and for other promotional purposes
To personalize your experience and our Platform and communications
To operate, improve and maintain our business, products and services
To protect our or others' rights, property or safety
For general research and analysis purposes
To comply with legal obligations
We may also use your personal information in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
3. ADDITIONAL Use/Provision of Personal Information
Nike may additional use and provide personal information without the user's consent in consideration of matters pursuant to Article 14-2 of the Enforcement Decree of the Personal Information Protection Act, in accordance with Article 15, Paragraph 3 and Article 17, Paragraph 4 of the Personal Information Protection Act. In such instances, Nike shall consider the following:
Whether it is relevant to the original purpose of collection;
Whether it is foreseeable based on how the personal information was collected or processed;
Whether it unfairly infringes on your interests;
Whether necessary measures such as pseudonymization or encryption have been implemented.
4. PERIOD for Processing and Retaining Personal Information
NIKE processes and retains your personal information in accordance with laws and regulations or as agreed to by you.
Except otherwise required by applicable law, we retain your personal information as follows:
Nike Member’s personal information: Until termination of your Nike account.
However, in some cases, Nike may need to retain the information beyond the stated to to comply with legal obligations (such as tax and sales laws and for warranty purposes), including the following:
Records regarding contract or subscription withdrawal: 5 years (Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc., Article 6, Paragraph 1, Paragraph 2)
Records on payment and supply of goods: 5 years (Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc., Article 6, Paragraph 1, Paragraph 3)
Records on handling consumer complaints or disputes: 3 years (Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc., Article 6, Paragraph 1, Paragraph 4)
Records on visits: 3 months (Protection of Communications Secrets Act, Article 15, paragraph 2, paragraph 2)
Records on labeling and advertisement: 6 months (Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc., Article 6, Paragraph 1, Paragraph 1)
Records related on ongoing investigations or violations of law: Until the investigation is complete.
Records related to bond or debt relationships due to the use of the website: Until the settlement of the relevant debt
5. PROCEDURES and Methods for Destroying Personal Information
We destroy your personal information once the retention period is expired or based on our agreement with you.
When Nike member does not log-in to member profile for 2 years or longer, we store and manage such member’s personal information separately from personal information of other members, and we do not use such personal information except in case there is a special provision under the relevant laws. When a Nike member does not log-in to their member profile for 5 years, all profile information and personal data will be permanently deleted across all platforms and will be unrecoverable. For additional information about Nike’s inactive user policy, please see our Get Help announcement.
When destroying personal information, we will take technically reasonable measures to permanently delete all digital profile information and personal data, destroy all physical copies, and make the personal information irrecoverable or irreproducible in accordance with Nike’s internal policies and approval procedures.
6. PROVISION of Personal Information to Third Parties
We provide your personal information to third parties as follows:
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Items of personal information transferred: |
all data that Nike Korea collects, including profile information such as name, e-mail and phone number, images, and data on physical characteristics |
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Country to which personal information is transferred: |
USA
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Time and method of transfer: |
transmission via network at the time of service use |
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Retention and use period: |
retain until withdrawal as member (except where it is necessary to retain personal information under the relevant laws and regulations) |
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Purpose of use: |
management of global Nike Membership program, provision of Services; operation, improvement and maintenance of the Platform, business, products and Services; research and analytics; protection of Nike or others' rights, property or safety |
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Contact information of person in charge of information management: |
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7. DELEGATION of Persoanl Information Processing
We delegate processing of your personal information to delegatees as follows:
To service providers processing personal information on our behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal information.
To third-party targeted advertising providers that provide personalization ad tailored advertising services to us. We use such services to match information that we hold with personal information in their database to create custom audiences and tailor advertising to your interests on the Internet, including social media, as permitted by applicable law. You may change your setting of personalized advertising by using the relevant settings in our Platform.
To Nike entities and affiliates for the purposes and under the conditions outlined.
Click here for the list of delegatees of Nike Korea.
8. INTERNATIONAL Transfers of Your Personal Information
The personal information we collect (or process) in the context of our Platform will be stored in the USA and other countries.
Overseas Delegatees
Some of the data recipients with whom Nike shares your personal information may be located in countries other than the country in which your personal information originally was collected. Click here for the details of overseas delegatees.
Overseas Third-Party Recipient
We also provide your personal information to the third parties located outside Korea with your consent. Click here for the details of overseas third-party recipients.
If you refuse overseas transfer of your personal information, you may not be able to use your Nike account, purchase selected products on Nike.com/kr, Nike App or SNKRS App, or use certain features on our Platform or the services that you request. If you wish to refuse the overseas transfer of personal information, please withdraw from the membership or contact us. For additional details on how to exercise your rights, refer to Section 10.
9. PROTECTION of Your Personal Information
Security Measures. In accordance with Articles 29 and 30 of PIPA, Nike uses a variety of administrative, technical, and physical security measures including the following to maintain the safety of your personal information:
Administrative measures: establishment and implantation of internal management plan to prevent loss, theft, leakage, alteration or damage of personal information, minimization and education of personal information handlers
Technical measures: establishment and implementation of access control, implementation of encryption and authentication tools and countermeasures against hacking
Physical measures: separation of physical storage areas and control of access to computer rooms and data storage rooms etc., establishment and implementation of access control procedures
Additional Protection Measures.
Nike maintains comprehensive privacy and information security programs designed to protect against compromise, unauthorized processing, or misuse of data; Nike processes personal information in accordance with such programs. These programs are designed to contain reasonable administrative, technical, and physical safeguards to ensure the ongoing security, integrity, confidentiality, and availability of data as well as the resilience of systems and services handling personal information as appropriate to the nature and scope of the processing. Such written privacy and information security programs include privacy and data security policies, procedures, and impact assessments that comply with applicable law, including the safety measures required by the Personal Information Protection Act.
Nike has obtained an Information Security Management System certificate from the Korea Internet & Security Agency.
10. RIGHTS and Obligations of Information Subjects and Legal Representatives and How to Exercise Them
You have the right to request: (i) access to your personal information; (ii) an electronic copy of your personal information (portability) and to have this information transmitted to another company; (iii) correction of your personal information if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal information in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal information, you have the right to withdraw your consent at any time.
If you have a Nike account, you can access or edit your personal information or cancel your account in the Account Settings section of the Platform or contacting us directly. You can also withdraw consent by deleting your Nike account in Account Settings (Profile -> Account Settings -> Delete Account).
If you would like to request a copy of your personal information, transfer data to another entity, or exercise any of your other rights, please contact us using the contact details in the “Question and Feedback” section below. We check whether the person making the request is the data subject or its legitimate representative before processing a request.
Department that receives and processes your request is as follows:
Department: Nike Korea Legal
Name: Sung Chanwoo
Phone: 080-022-0182
E-mail: privacy@nike.com
Opting Out of Direct Marketing Communications
If you have a Nike account, you can opt-out of receiving marketing communications by modifying your preferences in the "view or change my profile" section of the Platform. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message.
11. PROCESSING of Personal Information of Children Under the Age of 14
We comply with local laws and do not allow children to register on our Platform when they are under the legal age limit of the country in which they reside, which is under the age of 14 in Korea. We will ask for parental consent for minors participating in Nike experiences and events.
12. AUTOMATIC Personal Information Collection Devices
Nike, our service providers and third parties collect information, which may include personal information, from your browser, devices, or apps when you use our Platform using a variety of methods, such as cookies, pixel tags, and other similar technologies.
We use cookies and similar technologies to analyze and understand how you access, use and interact with our Platform and our consumer’s preferences (such as country and language choices), as well as to assess, secure, protect, optimize and improve the performance of our Platform. This enables us to provide services to our consumers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about Platform traffic and interaction, to identify trends and obtain statistics so that we can improve our Platform. We also use cookies and similar technologies to personalize experience and content on our Platform and provide target advertising across third-party sites and services.
Third-Party Technologies and Services
Some of the cookies and similar technologies we use are operated by third party companies. We use third-party services, such as Google Analytics and its advertising products, that may collect usage data (using cookies, pixel tags and similar tools) about our Platform to provide us with reports and metrics that help us to evaluate usage of our Platform, improve performance and user experiences, and serve relevant advertising to you. The processing of this data is subject to these third parties’ privacy policies (for Google Analytics, for example, see Google’s Privacy & Terms).
Managing Your Cookie Preferences
We make available several ways for you to manage your cookies within our Platform. Many of these are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Platform; in addition, if you delete or block cookies, you may need to reapply these preferences. Further, opting out of cookies and advertising as discussed below does not mean that you will no longer receive advertising content from us. You may continue to receive generic or contextual ads from us.
Mobile settings. Some of our apps may include third-party advertising You can adjust your advertising preferences on your mobile device at the device level. For example, turn off new app tracking requests, adjust your tracking preferences in iOS, visit Settings > Privacy & Security > Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.
Browser settings. For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Platform or otherwise), we recommend installing a web browser plugin built for this purpose. Your browser may offer choices to manage your cookies, including blocking all or third-party cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser “Help” menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly.
13. COLLECTION, Use, Provision, and Refusal of Using Behavioral Information
We collect and use behavioral information when you use or interact with our Platform as follows:
Items of behavioral information to be collected: Information on users’ interaction with our Platform (online activity and browsing information, usage, purchases, and searches)
How behavioral information is collected: Automatically collected when visiting/opening our websites and apps using a variety of methods, such as cookies, pixel tags, and other similar technologies. To the extent this information includes personal data, Nike will process this data based on user consent.
Purposes of collecting behavioral information:
To analyze and understand how you access, use, and interact with our Platform, and your preferences (such as country and language choices);
To assess, secure, protect, optimize and improve the performance of our Platform and to provide our services, and to improve online user experience;
To gather aggregate data on Platform traffic and interactions, to identify trends, and to obtain statistics to improve the Platform;
To personalize experience and content on our Platform and provide target advertising across third-party sites and services.
Retention and use period of behavioral information and how to process the information thereafter: To be destroyed upon membership withdrawal.
Collection and processing of behavioral information for online customized advertising purposes
We allow third party advertisers to collect and process behavioral information to provide you with online customized advertising. You may see our ads on other websites, such as our partner’s websites, because we use third-party advertiser services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This information collection takes place both on our Platform and on third-party websites and apps that participate in these ad services. Click here for the details of the third party adverting partners.
Matters concerning refusal of collection and use behavioral information
We make available several ways for you to manage your cookies within our Platform. Please see “Managing Your Cookie Preferences” in the “AUTOMATIC Personal Information Collection Devices” section above.
14. IMAGE Data Processing Policy
Nike Korea installs and operates image data processing equipment (“CCTV”) in accordance with the Personal Information Protection Act. You can review our full CCTV policy here.
When you use certain social features on the Platform, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your Nike activity. We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.
16. USING Nike Platform with Third-Party Products and Services
Our Platform allow you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.
If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there.
Our Platform may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
17. TOOLS to Manage What Personal information We Collect
When using the Platform, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device.
In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal information. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.
18. PERSON in Charge of Personal information Protection
For processing by NIKE Korea, the person in charge is as follows:
Name: Sung Chanwoo
Department: Nike Korea Legal
Phone: 080-022-0182
E-mail: privacy@nike.com
We welcome questions, comments, and concerns about our privacy policy and privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal information, please contact us via: (i) the “Contact Us” section on our Platform; or (ii) an email to privacy@nike.com.
If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner.
20. REMEDIES for Infringement of Rights and Interests of Information Subject
If you need to otherwise consult or report in relation to infringement of your personal information or remedy for damages, you can inquire at the following organizations:
Personal Information Dispute Mediation Committee
https://www.kopico.go.kr
Phone: 1833-6972
Personal Information Infringement Report Center
Phone: 118
Supreme Prosecutors’ Office Cyber Crime Investigation Team
https://www.spo.go.kr
Phone: 1301
National Police Agency
Phone: 182
21. CHANGES to Our Privacy Policy
Applicable law and our practices change over time. If we decide to update this Policy, we will post the changes on our Platform. If we materially change the way in which we process your personal information, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.
Policy effective date: July 10, 2025
This privacy policy describes the personal data collected or generated (processed) by Nike Inc. when you interact with the Nike Platform. It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us. As to the Republic of Korea (“Korea”), Nike Korea LLC is responsible for personal data processing related to the purchase of our products, marketing and your participation in certain events, contests, and promotions in Korea. Please see here for the Privacy Policy for Korea. Nike, Inc. is responsible for all other personal data processing related to the Platform, including Nike Run Club App, and Nike Training Club App. Nike, Inc. is referred to as “Nike”, “our”, “we” or “us” in this privacy policy.
Nike complies with all applicable laws and regulations regarding the protection of personal information, including the Personal Information Protection Act of the Republic of Korea (“PIPA”).
1.ITEMS of Personal Information to Be Processed
1.ITEMS of Personal Information to Be Processed
We collect certain personal data to provide you with the products or services you request directly from you or though Nike affiliates.
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Basis for Collection: Personal Information Protection Act Article 15(1)(4) (Conclusion and performance of contract); Personal Information Protection Act Article 15(1)(1) (Consent) |
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Service |
Data Collected |
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Creating a Nike Membership |
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Information automatically generated upon creation of Nike Member account: |
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Contacting Nike customer service: |
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Enrolling to participate as a guest in Nike events or contests through the Platform: |
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Interacting with the Platform:
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Basis for Collection: Personal Information Protection Act Article 15(1)(1) (Consent) |
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Service |
Data Collected |
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Creating a Nike Profile |
*Screen name will be created when you create your account, however, you may update it from your profile anytime.
**Payment type and abbreviated payment account number will be stored in your account when you enroll to purchase a launch product on SNKRS (on Nike.com) and when you purchase a product on our apps. Full payment account information is stored securely through Nike’s payment processing provider. You may delete your payment information from your profile anytime if you are not selected to purchase the product, or after the completion of purchase.
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If you utilize a location-specific feature or capability, like NRC Run Tracking:
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If you select to use particular features within the Platform or services other than above: |
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2. PURPOSE of Use of Personal Information
We use your personal data in the following ways:
To Provide the Features of the Platform and Services You Request
To Communicate Information about our Products, Services, Events and for Other Promotional Purposes
To personalize your experience and our Platform and communications
To Operate, Improve and Maintain our Business, Products and Services
To Protect Our or Others' Rights, Property or Safety
For General Research and Analysis Purposes
To comply with legal obligations
Use (Processing) of Workout Info. We collect information about your fitness, activity, or your physical characteristics, some of which constitutes “Workout Info,” to provide certain services on our Platform. Because of the personal nature of this information, we strive to provide you with clear notice about how this information, including Workout Info, will be used. As this information may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this information and, where required by applicable law or under Nike’s internal policies, will obtain your consent for use of your fitness and activity information and Workout Info. If you connect Nike products and services to your device’s health and fitness repository, such as Apple HealthKit and Android’s Google Fit, data transferred from or stored on these platforms will only be used to provide the services you request, and will not be used for marketing, advertising, or use-based data mining, or shared with third parties for such purposes. Click here to learn more about how Nike processes your Workout Info.
Other Purposes. We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
3.ADDITIONAL Use/Provision of Personal Information
Nike may additional use and provide personal information without the user's consent in consideration of matters pursuant to Article 14-2 of the Enforcement Decree of the Personal Information Protection Act, in accordance with Article 15, Paragraph 3 and Article 17, Paragraph 4 of the Personal Information Protection Act. In such instances, Nike shall consider the following:
Whether it is relevant to the original purpose of collection;
Whether it is foreseeable based on how the personal information was collected or processed;
Whether it unfairly infringes on your interests;
Whether necessary measures such as pseudonymization or encryption have been implemented.
4.RETENTION and Destruction of Your Personal Data
NIKE processes and retains your personal information in accordance with laws and regulations or as agreed to by you.
Except otherwise required by applicable law, we retain your personal information as follows:
Nike Member’s personal information: Until termination of your Nike account.
However, in some cases, Nike may need to retain the information beyond the stated to to comply with legal obligations (such as tax and sales laws and for warranty purposes), including the following:
Records regarding contract or subscription withdrawal: 5 years (Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc., Article 6, Paragraph 1, Paragraph 2)
Records on payment and supply of goods: 5 years (Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc., Article 6, Paragraph 1, Paragraph 3)
Records on handling consumer complaints or disputes: 3 years (Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc., Article 6, Paragraph 1, Paragraph 4)
Records on visits: 3 months (Protection of Communications Secrets Act, Article 15, paragraph 2, paragraph 2)
Records on labeling and advertisement: 6 months (Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce, etc., Article 6, Paragraph 1, Paragraph 1)
Records related on ongoing investigations or violations of law: Until the investigation is complete.
Records related to bond or debt relationships due to the use of the website: Until the settlement of the relevant debt
5.PROCEDURES and Methods for Destroying Personal Information
We destroy your personal information once the retention period is expired or based on our agreement with you.
Furthermore, when Nike member does not log-in to member profile for 2 years or longer, we store and manage such member’s personal information separately from personal information of other members, and we do not use such personal information except in case there is a special provision under the relevant laws. When a Nike member does not log-in to their member profile for 5 years, all profile information and personal data will be permanently deleted across all platforms and will be unrecoverable. For additional information about Nike’s inactive user policy, please see our Get Help announcement.
When destroying personal information, we will take technically reasonable measures to permanently delete all digital profile information and personal data, destroy all physical copies, and make the personal information irrecoverable or irreproducible in accordance with Nike’s internal policies.
6.SHARING of Your Personal Data
1. Nike’s Sharing. Nike shares your personal data as follows:
Provision to Third Parties
To third parties where you have provided your consent.
To other third parties without consent: (i) to the extent necessary to comply with a government request, a court order or applicable laws; (ii) where specific provisions exist in Personal Information Protection Act (the “PIPA”) or other applicable laws; and (iii) where the provision of personal information to a third party is permitted pursuant to court precedents or interpretation of relevant authorities.
Delegation of Processing of Personal Data
To service providers processing personal data on Nike’s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.
To third-party targeted advertising providers that provide personalization ad tailored advertising services to us. We use such services to match information that we hold with personal data in their database to create custom audiences and tailor advertising to your interests on the Internet, including social media, as permitted by applicable law. You may opt-out of personalized advertising and custom audiences by using the relevant settings in our Platform.
To Nike entities for the purposes and under the conditions outlined.
For the list of delegatees, click here.
We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation) with notification.
YOUR Sharing. When you use certain social features on our Platform, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your Nike activity. We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.
7. INTERNATIONAL Transfers of Your Personal Data
The personal data we collect (or process) in the context of our Platform will be stored in the USA and other countries. Some of the data recipients with whom Nike shares your personal data may be located in countries other than the country in which your personal data originally was collected. Click here for more information about overseas delegates and third parties.
If you refuse overseas transfer of your personal information, you may not be able to use your Nike account, access content on Nike Run Club or Nike Training Club, or use certain features on our Platform or the services that you request. If you wish to refuse the overseas transfer of personal information, please withdraw from the membership or contact us. For additional details on how to exercise your rights, refer to Section 9.
8.PROTECTION of Your Personal Data
Security Measures. We use a variety of administrative, technical, and physical security measures including the following to maintain the safety of your personal data:
Administrative measures: establishment and implantation of internal management plan to prevent loss, theft, leakage, alteration or damage of personal data, minimization and education of personal data handlers
Technical measures: establishment and implementation of access control, implementation of encryption and authentication tools and countermeasures against hacking
Physical measures: separation of physical storage areas and control of access to computer rooms and data storage rooms etc., establishment and implementation of access control procedures
Additional Protection Measures.
Nike maintains comprehensive privacy and information security programs designed to protect against compromise, unauthorized processing, or misuse of data; Nike processes personal information in accordance with such programs. These programs are designed to contain reasonable administrative, technical, and physical safeguards to ensure the ongoing security, integrity, confidentiality, and availability of data as well as the resilience of systems and services handling personal information as appropriate to the nature and scope of the processing. Such written privacy and information security programs include privacy and data security policies, procedures, and impact assessments that comply with applicable law, including the safety measures required by the Personal Information Protection Act.
9. RIGHTS and Obligations of Information Subjects and Legal Representatives and How to Exercise Them
You have the right to request: (i) access to your personal information; (ii) an electronic copy of your personal information (portability) and to have this information transmitted to another company; (iii) correction of your personal information if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal information in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal information, you have the right to withdraw your consent at any time.
If you have a Nike account, you can access or edit your personal information or cancel your account in the Account Settings section of the Platform or contacting us directly. You can also withdraw consent by deleting your Nike account in Account Settings (Profile -> Account Settings -> Delete Account).
If you would like to request a copy of your personal information, transfer data to another entity, or exercise any of your other rights, please contact us using the contact details in the “Question and Feedback” section below. We check whether the person making the request is the data subject or its legitimate representative before processing a request.
Department that receives and processes your request is as follows:
Department: Nike Korea Legal
Name: Sung Chanwoo
Phone: 080-022-0182
E-mail: privacy@nike.com
Opting Out of Direct Marketing Communications
If you have a Nike account, you can opt-out of receiving marketing communications by modifying your preferences in the "view or change my profile" section of the Platform. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message.
10.PROCESSING of Personal Information of Children Under the Age of 14
We comply with local laws and do not allow children to register on our Platform when they are under the legal age limit of the country in which they reside, which is under the age of 14 in Korea. We will ask for parental consent for minors participating in Nike experiences and events.
11.AUTOMATIC Personal Information Collection Devices
Nike, our service providers and third parties collect information, which may include personal information, from your browser, devices, or apps when you use our Platform using a variety of methods, such as cookies, pixel tags, and other similar technologies.
We use cookies and similar technologies to analyze and understand how you access, use and interact with our Platform and our consumer’s preferences (such as country and language choices), as well as to assess, secure, protect, optimize and improve the performance of our Platform. This enables us to provide services to our consumers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about Platform traffic and interaction, to identify trends and obtain statistics so that we can improve our Platform. We also use cookies and similar technologies to personalize experience and content on our Platform and provide target advertising across third-party sites and services.
Third-Party Technologies and Services
Some of the cookies and similar technologies we use are operated by third party companies. We use third-party services, such as Google Analytics and its advertising products, that may collect usage data (using cookies, pixel tags and similar tools) about our Platform to provide us with reports and metrics that help us to evaluate usage of our Platform, improve performance and user experiences, and serve relevant advertising to you. The processing of this data is subject to these third parties’ privacy policies (for Google Analytics, for example, see Google’s Privacy & Terms).
Managing Your Cookie Preferences
We make available several ways for you to manage your cookies within our Platform. Many of these are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Platform; in addition, if you delete or block cookies, you may need to reapply these preferences. Further, opting out of cookies and advertising as discussed below does not mean that you will no longer receive advertising content from us. You may continue to receive generic or contextual ads from us.
Mobile settings. Some of our apps may include third-party advertising You can adjust your advertising preferences on your mobile device at the device level. For example, turn off new app tracking requests, adjust your tracking preferences in iOS, visit Settings > Privacy & Security > Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.
Browser settings. For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Platform or otherwise), we recommend installing a web browser plugin built for this purpose. Your browser may offer choices to manage your cookies, including blocking all or third party cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser “Help” menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly.
12.COLLECTION, Use, Provision, and Refusal of Using Behavioral Information
We collect and use behavioral information when you use or interact with our Platform as follows:
Items of behavioral information to be collected: Information on users’ interaction with our Platform, such as visits to the Platform, product purchases, and search history
How behavioral information is collected: Automatically collected when visiting/opening our websites and apps using a variety of methods, such as cookies, pixel tags, and other similar technologies. To the extent this information includes personal data, Nike will process this data based on user consent.
Purposes of collecting behavioral information:
To analyze and understand how you access, use, and interact with our Platform, and your preferences (such as country and language choices);
To assess, secure, protect, optimize and improve the performance of our Platform and to provide our services, and to improve online user experience;
To gather aggregate data on Platform traffic and interactions, to identify trends, and to obtain statistics to improve the Platform;
To personalize experience and content on our Platform and provide target advertising across third-party sites and services.
Retention and use period of behavioral information and how to process the information thereafter: To be destroyed upon membership withdrawal.
Collection and processing of behavioral information for online customized advertising purposes
We allow third party advertisers to collect and process behavioral information to provide you with online customized advertising. You may see our ads on other websites, such as our partner’s websites, because we use third-party advertiser services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This information collection takes place both on our Platform and on third-party websites and apps that participate in these ad services. Click here for the details of the third party adverting partners.
Matters concerning refusal of collection and use behavioral information
We make available several ways for you to manage your cookies within our Platform. Please see “Managing Your Cookie Preferences” in the “COOKIES and Similar Technologies” section above.
13.USING Nike Platform with Third-Party Products and Services
Our Platform allow you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.
If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there.
Our Platform may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
14.TOOLS to Manage What Personal Data We Collect
When using our Platform, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device.
In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.
15. PERSON in Charge of Personal Data Protection
For processing by Nike, Inc, our local agent in Korea under Article 32-5 of the Network Act is as follows:
Nike Korea, LLC
Name: Sung Chanwoo
Department: Nike Korea Legal
Phone: 080-022-0182
We welcome questions, comments, and concerns about our privacy policy and privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact us via: (i) the “Contact Us” section on our Platform; or (ii) an email to privacy@nike.com.
If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner.
17. REMEDIES for Infringement of Rights and Interests of Information Subject
If you need to otherwise consult or report in relation to infringement of your personal data or remedy for damages, you can inquire at the following organizations:
Personal Information Dispute Mediation Committee
https://www.kopico.go.kr
Phone: 1833-6972
Personal Information Infringement Report Center
https://privacy.kisa.or.kr
Phone: 118
Supreme Prosecutors’ Office Cyber Crime Investigation Team
18. CHANGES to Our Privacy Policy
Applicable law and our practices change over time. If we decide to update this Policy, we will post the changes on our Platform. If we materially change the way in which we process your personal information, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.
Policy effective date: July 10, 2025