Last Updated: March 15, 2023
Versión en español 

This Privacy Policy describes how Nike, Inc. (referred to as “Nike”, “our”, “we” or “us” in this Policy) collects, uses, shares, and protects your personal information, what choices you have relating to your personal information, and how you can contact us. 



1. Scope of this Privacy Policy
2. Personal Information We Collect
3. How and Why We Use Your Information
4. How We Disclose and Share Personal Information
5. Your Sharing
6. Children’s Privacy
7. Protection of Personal Information
8. Retention of Personal Information
9. Managing Your Privacy Rights and Choices
10. About Cookies and Similar Technologies
11. Using the Nike Platform with Third-Party Products and Services
12. Changes to Our Privacy Policy
13. Questions, Feedback and Metrics
14. Additional State-Specific Information


1.        Scope of this Privacy Policy


This Privacy Policy (“Policy”) applies to the personal information that Nike, Inc. collects and processes when you interact with us as a customer, including when you interact with our websites, digital experiences, mobile apps, stores, online or offline events, promotions, or one of our other products or services, all of which are part of Nike’s “Platform” and direct to this Privacy Policy. This Policy also applies to the personal information that Nike processes when you subscribe to receive marketing communications from us, communicate with us or engage with us via our Platform, or participate in contests, sweepstakes, and surveys.

Nike may provide you with additional privacy notices that will apply to certain personal information collected and processed by us. For example, we may provide additional notice to provide more specific information if you choose to take advantage of a particular partner promotion.  This Policy does not apply to your personal information if you work for us as an employee or independent contractor, apply for a job at Nike, or interact with third party partners or websites that are linked to or accessible from Nike’s Platform.


2.        Personal Information We Collect


Nike collects personal information directly from you, automatically when you use our Platform or interact with us, and from third parties.   The definition of “personal information” depends on the applicable law of where you reside. For purposes of this policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household.  This does not include aggregated or de-identified information that is maintained in a form that cannot reasonably be used to infer information about, or otherwise be linked to, a particular individual or household.


Personal Information Collected Directly from You.

We ask you for certain personal information to provide you with the products or services you request. The personal information we collect from you depends on how you interact with us or use our Platform. This personal information includes your:


Personal Information We Derive or Collect Automatically.

We and our third-party service providers automatically collect personal information related to your use of our Platform and interactions with us and others, including when you enable certain features within our Platform. This information includes:


Personal Information from Third Parties.

We may collect personal information about you from third party sources, including when you use our Platform with third party products and sources. This includes:

Third-party products and services may control the information they collect and share about you. For information about how these third parties may use and disclose your information, please consult their respective privacy policies.


3.        How and Why We Use Your Information


Nike collects, uses, discloses, and otherwise processes the personal information we collect for the following business and commercial purposes:


4.    How We Disclose and Share Personal Information 


Nike may disclose and share personal information we collect with the following types of entities and recipients:


5.        Your Sharing


When you use certain social features on our Platform, you can make your profile public that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including product reviews and information about your Nike activity. This content, including any information that you post to our Platform, will be available to other users of the Platform. We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.


6.        Children's Privacy 


We do not knowingly collect personal information online from children under the age of 13.

If you’re a parent or guardian and you believe we have collected your child’s information, please contact us at


7.        Protection of Personal Information


We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, that are intended to protect your personal information. Please be aware that despite our efforts, no data security measures can guarantee security. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.


8.        Retention of Personal Information


We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Policy or disclosed to you at the time of collection, unless otherwise required or permitted by law. For example, we keep your account profile information for as long as you keep your Nike account, but we may keep your purchase history longer to comply with our legal, tax, accounting and recordkeeping obligations, administer applicable returns and warranty programs, and for research, development and safety purposes, as well as an additional period of time as necessary to protect, defend or establish our rights, defend against potential claims or comply with legal obligations. Click here to learn more. 


9.        Managing Your Privacy Rights and Choices


Privacy Rights.

You may have certain rights identified below under applicable laws of where you reside with respect to your personal information. We have full discretion in choosing to voluntarily provide you with some or all of those rights regardless of the state in which you reside. Please refer to Additional State-Specific Information to determine the rights you have in the state you reside.

Depending upon the applicable law, access to your rights may be denied, such as: (a) when denial is required or permitted by law; (b) when granting access would have a negative impact on another's privacy; or (c) to protect our rights and properties.

The privacy rights you may have include the following:


Exercising your Rights and Choices.

You may submit privacy rights requests and manage your privacy choices in several ways.

Submitting Privacy Rights Requests.

You may request to access your personal information (both the categories of data we collect, which is laid out in this policy, and specific pieces of information), obtain an electronic copy of your personal information, correct your personal information if it is incomplete or inaccurate, or delete or restrict sharing of your personal information in certain circumstances, as provided by applicable law.

Opting Out of Direct Marketing.

If you have a Nike account, you can opt-out of receiving Nike’s email or SMS marketing via the "Communication Preferences" section in your account settings. Alternatively, you can opt-out by following the opt-out or unsubscribe instructions in the message or by contacting us. Contact details are in the Questions, Feedback and Metrics section below.

Managing your cookie and advertising preferences.

There are several ways that you can manage your preferences for cookies and advertising by us and on our websites. You can review or change your preferences for most cookies and tags on our websites, other than those that are necessary for operation and functionality, by adjusting your cookie settings in your browser. These preferences are browser and device specific, so you will need to set your preferences for each browser and device you use, and if you subsequently delete or block cookies, you may need to reapply these settings. Learn more by reviewing the About Cookies and Similar Technologies section below.

Opt-out of Targeted Advertising

We share your personal information with third parties (such as marketing and advertising networks and social platforms) for targeted advertising. These types of disclosures of your personal information may be deemed a “sale” or “sharing” of your personal information under applicable privacy laws.  However, Nike does not disclose, sell, share, or rent your personal information for money or compensation.  

You may opt out of targeted advertising by clicking “Your Privacy Choices” in the footer of our website or by accessing the Privacy & Cookies page. Your choice is linked to your privacy preferences in your Member account’s Privacy & Cookies page.  Opting-out of sharing for targeted advertising will also opt you out of all advertising settings in your Privacy & Cookies page. Note, you can opt-in to targeted advertising again by either: (a) enabling targeted advertising through the “Your Privacy Choices” page; or (b) enabling “Behavioral Advertising” or “Profile-Based Advertising” through the Privacy & Cookies page. If you opt-in again, your personal information will be shared with third-party partners for targeted advertising purposes.  If you opt-out as a guest, your preferences will only apply to the device or browser where you made the selection.  To have your preferences apply across all Nike apps and devices, sign-in to make your selection. You can also opt-out by emailing us at

Update Your Profile Information.

You can update certain personal information, like your email, address, and phone number, by logging in and updating it through your Nike Member account settings.

Managing the content you post

You can request removal of content you have posted on the Platform, but please note that removal may not encompass all possible locations, for example, back-ups or sharing by other users initiated prior to removal. 

Manage Workout Info. 

Nike uses your Workout Info to provide you with adaptive training plans, personalized product recommendations and special event invitations.  You can opt-out of this use of your Workout Info in your account settings.

Manage Profile Visibility.

You can adjust how others may view your profile and account information and interact with you on the Platform by logging into your Nike account and adjusting your profile visibility settings.

Additional tools to manage what data we collect.

When using our Platform, we also provide in time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or to send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device. Your web browser or mobile device platform may also provide additional tools to allow you to control when your device collects or shares certain categories of personal information. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your device.

For more information about our privacy practices and your privacy choices, you may contact us as set forth in the Questions, Feedback and Metrics section below.


10.    About Cookies and Similar Technologies


Nike, our service providers and third parties collect information, which may include personal information, from your browser, devices, or apps when you use our Platform using a variety of methods, such as cookies, pixel tags, identifiers for mobile devices, and other similar technologies. The information collected by these cookies and similar technologies may include your: IP address; unique cookie identifier and information obtained through cookies; unique device identifier and device type; domain, browser type and language, operating system, and system settings; country and time zone; previously visited websites; information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and access times and referring URLs.

We use cookies and similar technologies to analyze and understand how you access, use, and interact with our Platform and our consumer’s preferences (such as country and language choices), as well as to assess, secure, protect, optimize, and improve the performance of our Platform. This enables us to provide services to our consumers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about Platform traffic and interaction, to conduct analytics, identify trends and obtain statistics so that we can improve our Platform. We also use cookies and similar technologies to target advertising and content across our Platform and third-party sites and services.


Third-Party Technologies and Services.

Some of the cookies and similar technologies we use are operated by third party companies. We use third-party services, such as Google Analytics and its advertising products, such as Google Signals and Google Ads, that may collect usage data (using cookies, pixel tags and similar tools) about our Platform to provide us with reports and metrics that help us to evaluate usage of our Platform, improve performance and user experiences, and serve relevant advertising to you. We also use third-party technologies and services, such as reCAPTCHA, to support the security of our Platform and protect against fraud and abuse.  In some cases, the processing of this data is subject to these third parties’ privacy policies (for example, for Google Analytics, see Google’s Privacy & Terms and for reCAPTCHA see Google’s Privacy Policy).

You may see our ads on other websites, such as our partner’s websites, because we use third-party ad services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This data collection takes place both on our Platform and on third-party websites and apps that participate in these ad services.


Managing Your Cookie Preferences.

We make available several ways for you to manage your cookies within our Platform. Many of these are browser and device specific, which means that you need to set the preference for each browser and device you use to access our Platform; in addition, if you delete or block cookies, you may need to reapply these preferences. Further, opting out of cookies and advertising as discussed below does not mean that you will no longer receive advertising content from us. You may continue to receive generic or contextual ads from us. 

Mobile settings.

Some of our apps may include third-party advertising. You can adjust your advertising preferences on your mobile device at the device level. For example, turn off new app tracking requests, adjust your tracking preferences in iOS, visit Settings > Privacy & Security > Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.

Industry ad choice programs.

You can also control how participating third-party ad companies use the information that they collect about your visits to our sites and your use of our mobile applications, and those of third parties, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at (Digital Advertising Alliance). You may also download the DAA AppChoices tool to help control interest-based advertising on apps on your mobile device.  Please note that opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or ‘contextual’ ads on our Platform. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

Browser settings.

For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Platform or otherwise), we recommend installing a web browser plugin built for this purpose. Your browser may offer choices to manage your cookies, including blocking all or third-party cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser “Help” menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly.


Do Not Track.

Please note that we do not recognize or respond to any signal which your browser might transmit through the “Do Not Track” feature your browser might have. If you wish to disable cookies on our Platform, you should not rely on any “Do Not Track” feature your browser might have.


11.        Using the Nike Platform with Third-Party Products and Services


Our Platform allows you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services. 

If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there. 

Our Platform may provide links to other third-party websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.


12.        Changes to Our Privacy Policy


Applicable law and our practices change over time. If we decide to update our Privacy Policy, we will post the changes on our Platform. If we materially change the way in which we process your personal information, we will provide you with prior notice, including via email to the address we have on file, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our Privacy Policy and keep yourself informed of our practices.


13.        Questions, Feedback and Metrics


We welcome questions, comments and concerns about our privacy policy and privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal information, please use our Nike Privacy Webform

You may also contact Consumer Services (1.800.806.6453) or our Privacy Office at: Privacy Office, One Bowerman Dr., Beaverton, OR 97005, USA or send us an email at

Metrics of consumer requests received in the United States are available here.


14.      Additional State-Specific Information


Information for California Residents

This section provides California residents with additional information regarding our collection, use and disclosure of their personal information that supplements the disclosures in our Privacy Policy above. This section uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations.


Categories of Personal Information Collected.

We collect the personal information detailed in the “Personal Information We Collect” section above. This information includes the following categories of personal information as defined under California law:

Categories of Personal Information Disclosed for Business Purposes.

The personal information we process varies based upon our relationship and interactions with you. We may disclose the categories of personal information described above for the business purposes outlined in “How and Why We Use Personal Information.”The recipients to whom we may disclose your personal information (and that may have received such information during the last 12-months) for business purposes include: our affiliates and subsidiaries; order processing, fulfillment, shipping, and logistics vendors; payment processors and financial institutions; analytics and research vendors; information technology vendors; fraud prevention and security vendors; vendors supporting legal, compliance, accounting, audits and other internal functions; and certain marketing and advertising vendors.

Categories of Personal Information Shared with Third Parties

We share your personal information with third parties (such as marketing and advertising networks and social platforms) for behavioral advertising or with other third-party partners in accordance with your privacy settings and/or consent. These types of disclosures of your personal information may be deemed a “sale” or “sharing” of your personal information under California privacy laws.  California privacy laws define a “sale” as disclosing or making available personal information to a third party in exchange for monetary or other valuable consideration, and “sharing” broadly includes disclosing or making available personal information to a third party for purposes of cross-context behavioral advertising or with affiliates and business partners. Nike does not disclose, sell, share, or rent your personal information to third parties in exchange for money or compensation. Further, we do not “sell” or “share” sensitive personal information, nor do we “sell” or “share” any personal information about individuals who we know are under the age of 16.  Below is an overview of categories of third parties with whom we share your information and the categories of personal information they receive:


Categories of Third Parties

Categories of Personal Information

Advertising and Social Platforms and Networks

  • Identifiers
  • Device information
  • Online Activity and Browsing Information
  • Inferences

Third Party Partners Connected to Your Membership (in accordance with your privacy settings and/or your consent)

  • Identifiers
  • Commercial Information
  • Inferences


Privacy Rights.

California residents have the following rights with respect to their personal information:

 These rights are further detailed in Managing Your Privacy Rights and Choices above.  California residents may exercise their privacy rights by following the instructions included in Exercising your Rights and Choices.

You can find information about the number of requests received in the United States and how we have responded to these requests by clicking here.


Notice of Financial Incentive Programs.

We offer consumers the ability to become a Nike Member, which provides certain perks, rewards, and exclusive offers. We may also provide consumers with price discounts and coupons, as well as access to programs, such as sweepstakes, contest, or other similar promotional campaigns. These programs may be considered “financial incentives” programs under California law. 

Please follow the instructions provided here to opt-in to the financial incentive by becoming a Nike Member. For our other programs, follow the directions provided with the program announcement to learn the terms of such programs and opt-in.

When you sign up for one of these programs, we may ask you to provide your contact details (such as email address and/or phone number), collect information about your activities on our Platform and your purchases, and draw inferences about your preferences, and collect other categories of personal information about you. The value of your personal information to us is reasonably related to the value of the perks, rewards, exclusive offers and discounts, or other benefits that are provided as part of the applicable program. We estimate the value of personal information by considering factors, including but not limited to, expenses related to the collection, storage, and retention of personal information in the context of the program and the expenses related to the administration of the program. The overall value of personal information to us is depends on what offerings you take advantage of and whether you opt-out of any offerings.

Your participation in any financial incentive program is optional, and you may withdraw from the program at any time:

Shine the Light.

Under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us certain personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use. Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. To submit a “Shine the Light” request, call us at 1.800.806.6453 or email us at, and include in your request a current California address and your attestation that you are a California resident. For more information about our privacy practices, you may contact us as set forth in Questions, Feedback and Metrics section above.


Information for Virginia Residents

This section provides Virginia residents with additional information regarding our collection, use and disclosure of their personal information that supplements the disclosures in our Privacy Policy above. This section uses certain terms that have the meaning given to them in the Virginia Consumer Data Protection Act.

Personal Information Collected.

We collect the personal information detailed in the Personal Information We Collect section above.

Purposes of Processing Personal Information. 

The purposes for processing personal information are described under How and Why We Use Personal Information

Disclosure of Personal Information.

We disclose and share your personal information as described under How We Disclose and Share Personal Information

Personal Information Processed for Targeted Advertising.

We process and disclose the following categories of personal information for targeted advertising:  identifiers, device information, online activity and browsing information, and inferences.  We share each of these categories of personal information Advertising and Social Platforms and Networks.

Privacy Rights.

Virginia residents have the following rights with respect to their personal information:

These rights are further detailed in Managing Your Privacy Rights and Choices above. Virginia residents may exercise their privacy rights by following the instructions included in Exercising your Rights and Choices.