This privacy policy and cookie policy (the “Privacy Policy”) describes the personal data collected or generated (processed) when you interact with Nike through our mobile applications digital experiences, events, or one of our other products or services, all of which are part of Nike’s Platform (“Platform”). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

1. WHO is Responsible for the Processing of Your Personal Data?

The Nike entity responsible for the processing of your personal data will depend on how you interact with the Platform and where you are located in the world. The relevant Nike entity is referred to as “Nike”, “our”, “we” or “us” in this Privacy Policy.

Please review our List of Local Entities for the name of the Nike entity responsible and the appropriate contact information.

2. WHAT Personal Data Do We Collect and WHEN?

We ask you for certain personal data to provide you with the products or services you request. For example, we collect your personal data when you access and use our Platform, create an account, contact our consumer services or otherwise chat with us via a third-party platform (e.g., Twitter), sign up to receive communications from us, or participate in our events or contests.

This personal data includes your:

Identification or customer information

Preference information

We collect additional personal data from you to enable particular features within our Platform. For example, when you log your run route, interact with your friends, schedule a training plan or post content from our Platform to a social network. This personal data includes your:

When interacting with our Platform, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies and Pixel Tags” section of this Privacy Policy below. This data includes internet and other network activity information such as:


We comply with local laws and do not allow children to register on our Platform when they are under the legal age limit of the country in which they reside. We will ask for parental consent for children participating in Nike experiences and events.

4. TOOLS to Manage What Personal Data We Collect

When using our Platform we provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications. We may obtain this consent through the Platform or by using the standard permissions available on your device.

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.

5.  WHY and HOW Do We Use Your Personal Data?

We use your personal data in the following ways:

5.1. To Provide the Features of the Platform and Services You Request

When you use our Platform, we will use your personal data to provide the requested service. For example, if you contact our consumer services, we will use information about you to help you resolve a problem or question.

If you use our Platform, and particularly our Nike Run Club (“NRC”) and Nike Training Club (“NTC”) mobile applications, to track your fitness activity or physical characteristics (together, “Workout Info”), we will collect this personal data and store it so that you can review it in the Platform. Your Workout Info may include data you enter about your activity or data collected by your device during your activity such as location data and movement data. We may use this Workout Info to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the Platform.

Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike’s internal policies, will obtain your consent for the use of your Workout Info. Click here to learn more.

In many cases, to use particular features within our Platform you may need to provide Nike with additional data or additional consent to use particular data in a certain way. For example, to use the heart rate tracking features of our Platform, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.

5.2. To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

When you consent, we will send you marketing communications and news concerning Nike’s products, services, events and other promotions that may be of interest to you. You can opt-out at any time after you have given your consent.

Direct Marketing

If you are an existing customer of Nike (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Nike products or services, where permitted by applicable law (unless you have opted-out). If you are not an existing customer, we ask for your consent to send you marketing information.


We may use the information that you provide to us as well as information from other Nike products or services - such as your use of Nike’s Platform, your visits to or purchases made in Nike stores, your participation in Nike events and contests - to personalize communications on products and services that may be interesting for you. We may combine the information you provide to us with information that we create about your online activity, including internal insights and analysis. Where required by applicable law, we will obtain your consent to conduct these activities.  

If you sign-in to your Nike account using different devices, we may associate you across the different devices you use to browse our Platform. We may use information collected across these devices to personalize communications on our products and services.

5.3. To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business. For example, we may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform.

5.4. To Protect Our or Others' Rights, Property or Safety

We may also use personal data about how you use our Platform to prevent, detect or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.

5.5. For General Research and Analysis Purposes

We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how visitors to our NRC and NTC mobile applications  use the features provided therein to better understand the best ways to organize and present such features.

5.6. Account Linking

If you choose to link your Nike account with a membership account at a Nike Partner (“Account Linking”), Nike will obtain your consent to link and use personal data obtained from Account Linking, including your purchases and returns. We use this personal data to build the Partner Orders page shown in your Nike account and give you access to selected benefits, such as access to exclusive Nike products, rewards and experiences, when you shop with our Partners. Nike will also use the personal data to personalize your experience on the Nike Platform and, if you have given your consent, send you personalized marketing communications. Click here to learn more.

5.7. Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

6. Legal Grounds

To process your personal data, we rely on certain legal grounds, depending on how you interact with our Platform.

7. SHARING of Your Personal Data

7.1. Nike’s Sharing

Nike shares your personal data with:

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).

7.2. Your Sharing

When you use certain social features on our Platform, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your Nike activity. We encourage you to use the tools we provide for managing Nike’s social sharing to control what information you make available through Nike’s social features.

8. PROTECTION and MANAGEMENT of Your Personal Data

8.1. Encryption & Security 

We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the safety of your personal data. Despite our efforts, no website, mobile application, database or system is completely secure or “hacker proof”. You can help keep your data safe by taking reasonable steps to protect your personal data against unauthorized disclosure or misuse.

8.2. International Transfers of your Personal Data

The personal data we collect (or process) in the context of our Platform will be stored in the USA and other countries. Some of the data recipients with whom Nike shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the USA, we will protect that personal data as described in this Privacy Policy and in compliance with applicable law.

We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of the European Economic Area (EEA), the United Kingdom (UK) or Switzerland that do not provide an adequate level of data protection. We use a variety of measures to ensure that your personal data transferred to these countries receives adequate protection in accordance with data protection rules; this includes signing the EU Standard Contractual Clauses or verifying that the recipient has adopted Binding Corporate Rules. Where personal data is transferred within Nike, we use an intragroup data transfer agreement with the appropriate data transfer mechanisms in place.

8.3. Retention of your Personal Data 

Your personal information will be retained for as long as is necessary to carry out the purposes set out in this Privacy Policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. Click here to learn more. 

9. YOUR RIGHTS Relating to Your Personal Data

9.1. You have the right to request:

(i)          access to your personal data, including the specific pieces of personal data that we have collected about you;

(ii)         an electronic copy of your personal data (portability) and to have this information transmitted to another company;

(iii)       correction of your personal data if it is incomplete or inaccurate; or

(iv)       deletion or restriction of your personal data in certain circumstances provided by applicable law.

Where we have obtained your consent for the processing of your personal data (such as Account Linking), you have the right to withdraw your consent at any time. Please note that if you withdraw consent, this will not affect the lawfulness of our use of your personal data on the basis of your consent up to that point.

In some cases, you may also object to our collection or use of your personal data. For example, when we process your data based on our legitimate interest. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights or if we need to continue to process the data for the establishment, exercise or defense of a legal claim.

Please note that these rights are not absolute. If you would like to request a copy of your personal data or exercise any of your other rights, please use our Nike Privacy Webform.

9.2. Opting Out of Direct Marketing

If you have a Nike account, you can opt-out of receiving Nike’s marketing communications by modifying your preferences in the "view or change my profile" section of our Sites. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message. You can also contact us using the contact details in the “Question and Feedback” section below.

10.  COOKIES and Pixel Tags

Nike collects information, which may include personal data, from your browser when you use our Platform. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.

Third parties may also collect information via our Platform through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided here.

We use cookies and pixel tags to track our customers’ usage of the Platform and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about Platform traffic and interaction, to identify trends and obtain statistics so that we can improve our Platform. There are generally four categories of cookies used on our Platform:

We interact with third-party analytics services on our Platform. These third parties share reports with us about the use of our Platform, including to help us better understand our Platform users’ interests and demographics. These reports do not contain information that directly identifies you. However, they can be used by these third parties for our remarketing campaigns to you if you have turned on certain ads personalization services. Where required by applicable law, we will obtain your consent to conduct this activity.

You can always change your preference by visiting the "Cookie Settings" at the bottom of each page of our websites.

You may also see our ads on other websites, such as our partner’s websites, because we use third-party ad services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This data collection takes place both on our Platform and on third-party websites and apps that participate in these ad services.

Cookie settings

For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Platform or otherwise), we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly.

There are also general resources for opting out of interest-based advertising available on the website of the Digital Advertising Alliance.

Similarly, you can adjust your advertising preferences on your mobile device at the device level. For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.

11. USING Nike Platform with Third-Party Products and Services

Our Platform allows you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.

If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, if you browse our NRC and NTC mobile applications while being authenticated on third-party platforms and you turned on certain ads personalization services, or if you ask us to link your Nike account with your membership accounts with Nike’s Partners, the policies of those third-party platforms and Partners govern the data that resides there. 

Our Platform may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use you make of such websites or apps, or their privacy practices.

12. CHANGES to Our Privacy Policy

Applicable law and our practices change over time. If we decide to update our Privacy Policy, we will post the changes on our Platform. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our Privacy Policy and keep yourself informed of our practices. This Privacy Policy was last modified in December 2023.

13. QUESTIONS and Feedback

We welcome questions, comments, and concerns about our Privacy Policy and privacy practices.

If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please use our Nike Privacy Webform

Our Data Protection Officer's contact details are: Nike Privacy Office, Nike Retail B.V., Colosseum 1, 1213NL Hilversum, The Netherlands or

You also have the right to lodge a complaint with the relevant supervisory authority in the country in which you reside.